Bootleg Gold, 80s Music and Great Niches at Internet Marketing With Roy Sencio

I hope everyones enjoying their weekend!

Just a couple of nights back, the band and I got invited to play for a party sponsored by a radio station. For those who dont know I play guitar for a band which does cover songs of the 80s. It really wasnt a difficult choice most of the guys in not all, grew up in the 80s and are familiar with all these songs songs that we listened to on the charts back in the day, and songs that you hardly hear on todays radio or hear a band playing. Rather ironic considering that all of us have had past successes in other bands doing original material.

The event? The 2nd Anniversary party for Bootleg Gold; its a 3 hour classic rock radio show that airs Fridays at 4PM over Y101, and has proven to have a strong following; if its 2 year run time is not proof enough that it has established its niche, the huge crowd that came to the party, by invitation only, should put doubts to rest.

We were just fronting for the main act though, a classic rock band from Manila who came in the genres image the way they were dressed and all I felt like I was in Woodstock in the 60s.

A few days before the event, the producers of the show were asking us if we could play a 70s song, in a sort of segue into the main act, which I brought up with the guys who were adamant about not doing the song, because it would be totally off; when all of the songs on the set list are 80s then suddenly you cap off with a Led Zep. I have nothing against the song or the band they were asking us to cover, in fact I have much respect for the band and was open to the idea of playing the song, but the rest of the guys did have a point. We are an 80s cover band, and we will have to keep with the positioning, if only to reinforce the image and further establish ourselves in that niche.

Sometimes, even if you feel you have found a good niche, you still are tempted to try to make adjustments to please another set of customers, and tweak a product further which only ruins the product because your tweaking to please an added small percentage of people who were not your primary target in the first place, caused you to lose out on your captured audience.

Read more about Niches  on Internet Marketing with Roy Sencio.