Internet Marketing For Direct Response and Accountable Advertising

I had the opportunity of sitting down with some friends last night, these guys are my hangout and travel buddies; though I have not been out with them in a while, and have missed a few sojourns on account of my busy weekend schedule.

One of them is an advertising agency insider and she confirmed what I had long suspected, but before I get into that, let me tell you what she mentioned. Advertisers are spending less and less on traditional advertising mediums such as newspapers or TV, and are spending more on other below the line activities and events that are of a direct response nature like maybe direct marketing or events. In fact she states that of an advertisers marketing budget 25% actually goes into traditional media with the huge 75% into below the line endeavors.

Below the line is a reference to advertising techniques that are less conventional than the usual channels of advertising like TV, radio, print, etc. Below the line activities typically focus on direct means of communication, most commonly direct mail and e-mail, often using highly targeted lists of names to maximize response rates.

As early as 1997 I had already been reading about target marketing and was already a practitioner of such; and already back then it was known that the old we have it all for everyone marketing model would soon be replaced by the I have these for the type of people that are into these type of marketing.

Now what is it that I had confirmed? Read more at Internet Marketing with Roy Sencio.